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CRM & marketing automation

Published 06/10/2015 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Hatchbuck combines customer relationship management with marketing automation, helping to manage contact records, send targeted communication, and automate email campaigns. The app enables you to capture leads by letting you create custom online forms using a drag-and-drop builder. You can also import existing contacts from Outlook, Excel and LinkedIn into the CRM. Contacts are then automatically tagged and segmented by status, demographic, and interests.

Hatchbuck also tracks web visitor behavior, tagging them and adding them to specific segments. The CRM's smart segmentation can then be used to send targeted communications to prospects and customers. You can also set up drip marketing campaigns to nurture leads through the buying cycle, creating custom emails, or using Hatchbuck's pre-built templates. In addition, Hatchbuck offers lead scoring, task management, pipeline management, email integration, eCommerce integration and reporting.

Hatchbuck screenshot
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What is the history and popularity of the app?

Hatchbuck was created in 2012 by a team of small business owners and entrepreneurs as part of T-REX, a technology incubator, in St.Louis, Missouri. The app was built to bring a CRM and marketing automation solution to small business owners. Current customers include a coffee flavoring producer, a mobile app provider, a WordPress consultation business, and a marketing/ branding agency.

What are the differences to other apps?

Hatchbuck combines all of the expected elements of a CRM with everything you need from an email marketing automation app, reducing the need to sign up for two separate apps. The app makes good use of automation, creating contact records from your custom-built online forms and sending timely, relevant, and personalized emails. Hatchbuck also offers intelligence that other apps might not offer such as web visitor behavior, opened emails and real-time lead alerts.

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How does the web app look and feel to use?

Hatchbuck is slick, clean and appealing to the eye. The interface utilizes a green, orange, and grey theme and is easy to navigate with clear buttons and calls-to-action. A navigational header gives access to the dashboard, contacts, deals, tasks, tools & reports. The information within each contact record is neatly laid out, reports are easy to understand, and email templates are simple to use and customize.

How does the registration process work?

The best way to get started with Hatchbuck is to sign up for a free live demo from their website.

What does it cost to use the application?

Hatchbuck is offered on 3 plans, the costs of which vary depending on whether you pay monthly or annually.

If you choose to pay month-to-month, the plans cost: Starter: $99, Standard: $199, Deluxe: $299.

If you choose to pay semi-annually, the plans cost: Starter: $89, Standard: $179, Deluxe: $269.

Who would you recommend the application to?

Hatchbuck is suitable for any small to medium-sized business looking for a CRM with built-in marketing automation features that doesn't cost enterprise level money. The app is suitable for sales teams who want to automate the tedious tasks of creating contact records, tracking leads, and sending communications. The app's interface is modern, friendly and easy-to-navigate, making it suitable to first time CRM users as well as experienced users.

  • Hot lead alerts & scoring
  • Visitor webpage tracking
  • Drag & drop form builder
  • Automatic contact import & tagging
  • Email marketing tools
  • Segmenting & targeted communications
  • Sales & marketing reports

Hatchbuck video

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Hatchbuck pricing

Cheapest plan (per month) : $89.00
Most expensive plan (per month) : $299.00




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